St David's Hall Choir
Client | Arts Active
Brief
A Cardiff based charity, Arts Active, wanted to get the local community to engage with the arts through a lunchtime choir. The goal of the campaign was to get the community of Cardiff to enjoy communal singing and to make the venue of St David’s Hall accessible to the widest audience possible.
Core Thought - St David's HALL Choir
Solutions
My solution was a social media campaign where the message was #OurSingingCity. I was influenced by Wales’ rich music heritage and as a result my visuals were inspired by Celtic patterns and the skyline of Cardiff. The Celtic emblem brings together multiple St David’s Hall logos and interconnects them to create a new bond and sense of community.
